Which? Ltd – Chrome Extension for SEO Content Optimization
“Intellegens is unique for their agility and innovative approach. Their team’s deep expertise and business experience across multiple platforms and development practices sets them apart. They consistently delivered smart, effective solutions that exceeded our expectations. Their ability to quickly adapt to changes that we requested after the scoping had a significant impact on the success of our project. ”
The Client
Which? is the UK’s consumer champion. As an organization they are not for profit and all for protecting consumers – a powerful force for good, here to make life simpler, fairer and safer for everyone. Their research gets to the heart of consumer issues that matter, and their expert advice is completely impartial. Same goes for their product reviews – their rigorous tests and expert recommendations help consumers to make confident choices.
The Project
Intellegens developed a Chrome Extension customized per Which? Ltd requests that helped their content writers optimize their content for SEO purposes.
The extension included things like analysis whether the requested term was present in the title tags, headings and in text with required frequency as well as connecting to 3rd party services such as SEM Rush API to get the keyword search frequencies and cost per click numbers.
The extension was delivered as requested and used by the client’s team and was maintained and expanded per request a few times over the course of the few years.
Tech Stack
Javascript, jQuery
Period
2013 – 2017